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Chapter 8 - Action Steps

To Do Date Completed
Write a statement about your business that will help you define your brand.  
Design a logo or have one designed for you.  
Create or order business cards/flyers.  
Write a description of your typical customer or review the description in your business plan. What are his or her needs, likes, dislikes? Why should he or she use your product or service?    
Make a list of people you know personally and begin actively marketing to them.  
Review the marketing plan in your business plan; which types of advertising might best appeal to your customers?  
Investigate the costs for a telephone book ad, web site or other types of advertising. Pick three primary ways you will market your business during your first year in business.  
Find a web site designer and have a web site created and/or start a blog for your business.  
Set up a Facebook page and/or Twitter account and/or LinkedIn account.  
Contact your local newspaper to find out whether they will write a news article about your new business. If so, try to schedule an appointment for an interview.  
Find out what business networking groups and/or trade organizations are available to you and what their membership fees cost.  
Find out what a chamber of commerce membership costs and what services are available to you.  


Additional Notes